This study examines how enterprise innovation influences the sustainable development of China time-honoured enterprises. Time-honoured enterprises, significant carriers of Chinese traditional culture, face challenges adapting to market changes. By constructing an evaluation index system, this research analyses the impact of innovation on these enterprises' sustainable development. Using panel data from 2012 to 2022, the study employs a fixed-effect multiple linear regression model to explore the relationship between enterprise innovation and sustainable development. The findings indicate that innovation significantly enhances the sustainable development of these enterprises by improving investment efficiency.

Weifeng Xia, Zhaomei Wang, Jingkai Xu, Xinmei Zhang. Research on the Impact Mechanism of Enterprise Innovation on the Sustainable Development of Time-honoured Enterprises: Evidence from China. Academic Journal of Business & Management (2024) Vol. 6, Issue 8: 27-33. https://doi.org/10.25236/AJBM.2024.060804.

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