Cultural products have the characteristic of durability, a long survival cycle and a wide range of audience groups compared with other products, which profoundly affects the market competitiveness and sustainable development of cultural enterprises. In order to deeply understand the causes of the durability of cultural products, this paper analyses the intrinsic value of cultural products, industrial characteristics, dissemination characteristics, technical means and other perspectives, and researches and analyses the development and initiatives of the Disney Company, which has a century-long cultural history, so as to put forward relevant opinions for cultural enterprises to make full use of the characteristic of the durability of cultural products.

Yue Chengbo. Analysis of the durability characteristic and application of cultural products with the example of the Disney Company. Academic Journal of Business & Management (2024) Vol. 6, Issue 8: 57-61. https://doi.org/10.25236/AJBM.2024.060809.

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