In the wave of rapid development of the digital economy, the full use of digital technology provides strong support and impetus for the transformation and efficiency of the forest recreation industry. In recent years, the forest recreation industry is showing a booming development trend, driven by the aging trend of the population and the "Healthy China" strategy. With the rapid development of digital economy, digital technology is gradually becoming an important driving force for the transformation of forest recreation. However, at the same time, the problems of inadequate digital management model, lack of innovation in digital business model, and low digital skills of talents, which limit its potential in the transformation of forest recreation industry, have been exposed. This paper firstly analyses the main achievements of the forest recreation industry, and then analyses the business model of the forest recreation industry under the background of the digital economy lagging behind the market demand, the lack of perfect management model, the lack of publicity, and the lack of digital and cross-border thinking of talents. In view of the problems, it is proposed to improve the lack of digital management mode of forest recreation, deepen the cultivation of professional talents, carry out effective marketing and publicity, carry out industrial integration, create a comprehensive forest recreation service industry chain, achieve sustainable development, and implement the theory of "two mountains", which can further promote the digital transformation of the forest recreation industry and provide powerful support for the realisation of the high-quality development of the industry.

Sun Yi, Zhao Fanyi, Wu Zhuyu. Analysis of the Achievements and Optimization Path of Digital Transformation in Forest Health and Wellness Industry. Academic Journal of Business & Management (2024) Vol. 6, Issue 8: 119-125. https://doi.org/10.25236/AJBM.2024.060818.

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