In the face of the complex economic situation at home and abroad, the development of new quality productivity to activate rural e-commerce and other industries to help rural revitalisation and new urbanisation is the key to promote China's high-quality development. Based on the panel data of Heilongjiang province from 2010 to 2022, the article uses entropy weight-TOPSIS method, coupling coordination degree model, Spearman correlation analysis and stepwise regression method to explore the coupling relationship and coordinated development of new quality productivity and new urbanisation in Heilongjiang province. The results of the study show that the comprehensive development level and the coupling coordination degree of the two systems of new quality productivity and new urbanisation in Heilongjiang Province have been increasing year by year, and the development mode has changed from new urbanisation dominated by new quality productivity to new quality productivity dominated by new quality productivity to new urbanisation lagged by new quality productivity, and the coupling coordination level has changed from extremely dysfunctional to moderately dysfunctional. The level of economic development, technological innovation, industrial structure, infrastructure construction and ecological environment all have a significant positive impact on the coupled and coordinated development of the two systems.

Wenhao Cheng. Research on the Coupling Relationship and Coordinated Development of New Quality Productivity and New Urbanization—Taking Heilongjiang Province as an Example. Academic Journal of Business & Management (2024) Vol. 6, Issue 8: 134-141. https://doi.org/10.25236/AJBM.2024.060820.

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