Academic Journal of Business & Management, 2024, 6(8); doi: 10.25236/AJBM.2024.060824.
Junru Cao, Ke Zou, Xinya Liu
School of Massey, Nanjing University of Finance and Economics, Nanjing, 210023, China
As a marginal commercial economic model, although it can provide consumers with affordable and convenient services, it is not conducive to fine urban governance. SPSS is used for research and analysis, the results show that: The overall consumption level of stall consumers is not high. The public prefers food products in the market economy. Consumers are most concerned about appearance image, cultural value, product quality and product safety. Consumers believe that the advantages of the street stall economy outweigh the disadvantages, which is conducive to the diversification of employment and consumption patterns. Based on the investigation and research of the current state of the street stall economy, the paper considers the policy, consumer feedback and other aspects to promote its healthy development.
Street stall economy, Consumers, Purchasing power
Junru Cao, Ke Zou, Xinya Liu. Research on street stall economy based on consumer feedback. Academic Journal of Business & Management (2024) Vol. 6, Issue 8: 165-169. https://doi.org/10.25236/AJBM.2024.060824.
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