The Frontiers of Society, Science and Technology, 2020, 2(2); doi: 10.25236/FSST.2020.020213.
Honder College of Inner Mongolia Normal University, Inner Mongolia 201912, China
Cultural influence and reference group can be belong to the concepts of consumer behavior. It influences the purchasing motivation and behavior of customer. As a international corporation Beats, which utilized these two concepts its marketing strategies including advertising and marketing activities. In this essay, Hofstede cultural model, and reference group can be used to analyze how Beats can spread brand widely and pull its target customers to purchase the headphone.
Beats; Hofstede cultural model; Reference group
Ding Pengcheng. Analysis on the Marketing Strategies of Beats between Cultural Influence and Reference Group. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 2: 49-51. https://doi.org/10.25236/FSST.2020.020213.
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