In 2017, with the introduction of the new medical reform plan, public hospitals were required to fully implement the zero-price sale of drugs and cancel the income of drug addiction, which marks the end of the "medicine to support medicine" system. With the in-depth implementation of China's new medical reform policy, public hospitals such as PDS maternal and Child Health care hospitals are facing unprecedented challenges and opportunities. The purpose of this study is to explore the development strategy of PDS Maternal and Child Health Hospital under the background of new medical reform and adopt SWOT (strengths,weaknesses,opportunities,threats) and PEST (political,economic,social,technological) analysis models to conduct a comprehensive assessment of the internal and external environment of the hospital. The study found that PDS maternal and child health care hospitals should adopt a scale-expanding professional development strategy, focusing on the professional development of obstetrics and gynecology and child health care. Therefore, this paper puts forward a series of strategic measures, including optimizing service processes, strengthening personnel management, strengthening professional advantages, expanding business scale, and enhancing brand value, to cope with the fierce market competition.

Chao Ke. Research on the Development Strategy of PDS Maternal and Child Health Hospital under the Background of New Medical Reform—Based on PEST and SWOT Model. Academic Journal of Business & Management (2024) Vol. 6, Issue 9: 15-20. https://doi.org/10.25236/AJBM.2024.060903.

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