Academic Journal of Business & Management, 2024, 6(9); doi: 10.25236/AJBM.2024.060904.
Qin Xiaoman
School of Finance, Yunnan University of Finance and Economics, Kunming, China
In order to promote the better development of web radio drama in the new era and fully explore its potential, the article takes Himalaya FM as a case study and analyses it in depth. While exploring the development of Himalaya FM, it is also possible to get a glimpse of the boom that radio drama has shown on the internet. Then, using SWOT theory, we make a more comprehensive and profound analysis of the current development situation of China's radio drama. By analysing its advantages, disadvantages, opportunities and threats, we can have a clear understanding of the opportunities and challenges of its development. Finally, according to the successful experience of Himalaya FM, and according to the current development of radio drama, some specific and practical suggestions for improvement will be put forward. To take advantage of the 'ear economy,' it is important to achieve sustainable, healthy, and high-quality development, providing a richer variety of audio-visual programs for the majority of viewers.
Web radio drama; Himalaya FM; SWOT
Qin Xiaoman. Research on the Development Strategy of Online Radio Drama under the Background of "Ear Economy"--Taking Himalaya FM as an Example. Academic Journal of Business & Management (2024) Vol. 6, Issue 9: 21-26. https://doi.org/10.25236/AJBM.2024.060904.
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