With the continuous development of new media technology in recent years, a large number of unstructured data and semi-structured data into people's lives, and the media's direct audience and the construction and development of the media there is a direct connection. User is the current capacity, the flow can bring economic benefits. Under the touted flow economy, the influence of local cultural tourism industry gradually transformed into Internet celebrity effect; This kind of net red effect makes the local cultural tourism industry become the "popular focus" and "traffic headlines" in a short time, and many netizens will come to the net red to punch in and consume. Under the influence of this modern digital technology, the economic benefit transformation from flow to cash is realized. On the basis of analyzing the research of flow economy on local culture and tourism, this paper analyzes the problems existing in the development of flow economy and puts forward corresponding suggestions.

Yudi Guo. Analysis on the influence of flow economy on local cultural and tourism industry. Academic Journal of Business & Management (2024) Vol. 6, Issue 9: 111-117. https://doi.org/10.25236/AJBM.2024.060916.

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