Amid profound changes in internet technology and the rapid growth of the third-party payment industry, traditional intermediary business in commercial banks faces unprecedented challenges and opportunities. This paper, using the Industrial and Commercial Bank of China (ICBC) as a case study, conducts a comprehensive case analysis and empirical examination to explore the multifaceted impact of third-party payments on the intermediary business of commercial banks. It focuses on key areas such as payment settlement, agency services, card business, and wealth management services. The research reveals how third-party payments, through technological innovation and enhanced user experience, are reshaping the payment market landscape and significantly influencing the revenue structure, service models, and customer behavior in commercial banks' intermediary business. Based on these findings, the paper offers a series of forward-looking and practical recommendations aimed at helping commercial banks effectively address the challenges posed by third-party payments. These strategies include strengthening fintech applications, deepening cross-sector collaborations, and optimizing product and service innovation to achieve the transformation and sustainable development of intermediary business. This study not only enriches the theoretical framework on the intersection of third-party payments and commercial bank intermediary business but also provides valuable insights and guidance for strategic adjustments in the banking industry in the digital economy era.

He Mingfang. The Impact of Digital Payments on the Intermediary Business of Commercial Banks. Academic Journal of Business & Management (2024) Vol. 6, Issue 9: 118-122. https://doi.org/10.25236/AJBM.2024.060917.

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