The application and development of green finance in the banking industry are driven by both policy promotion and marketing. Policy support promotes the promotion of green finance products through incentive measures and regulatory frameworks, while marketing enhances customer acceptance by increasing product transparency and optimizing customer experience. In the process of promoting green financial products, banks need to optimize product design based on customer feedback and adjust strategies in a timely manner through market research. In addition, this paper can enhance product identification and further expand market influence by sharing successful cases and positive stories. Research has found that through comprehensive policy promotion and marketing strategies, the banking industry can more effectively promote the application and development of green finance, achieving the dual goals of environmental protection and financial returns.

Haochen Zhang, Zhenxiang Xu. The Application and Development of Green Finance in the Banking Industry: Policy Promotion and Marketing. Academic Journal of Business & Management (2024) Vol. 6, Issue 9: 143-149. https://doi.org/10.25236/AJBM.2024.060920.

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