Academic Journal of Business & Management, 2024, 6(9); doi: 10.25236/AJBM.2024.060927.
Dinghao Du1,2, Jing Peng1,2, Ningxuan Wu3
1Sichuan Agricultural University, Chengdu, Sichuan Province, 611134, China
2Macquarie University, New South Wales, 2109 130 QS, Australia
3Southwest University, Chongqing City, 400715, China
With the gradual development of digital technology, the consumer consumption mode has changed, and consumers shop and consume through digital platforms, and secondly, the influence of consumer consumption and consumer behaviour contains new media technology and big data internet technology, which produces a new type of shopping and consumption platform to change consumer consumption habits and behaviour. After the transformation of digital platform consumption, the enterprise's consumption mode and consumption habits have been transformed, and the digital economy has brought opportunities for the upgrade of consumer consumption mode. This paper takes Superstar Library as a research case, and proposes countermeasures for the transformation of the service mode of digital platforms to promote the transformation of the consumption mode of platform users by analysing the consumer demand and influencing factors affecting consumer behaviour.
Digital technology; Digital economy; Service model; Shopping consumption behavior
Dinghao Du, Jing Peng, Ningxuan Wu. Consumer behavior on digital platforms: An empirical study based on case platforms. Academic Journal of Business & Management (2024) Vol. 6, Issue 9: 191-203. https://doi.org/10.25236/AJBM.2024.060927.
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