Academic Journal of Business & Management, 2024, 6(9); doi: 10.25236/AJBM.2024.060928.
Qingzhao Liu, Yuge Song
College of Business Administration, Lyceum of the Philippines University, Manila, Philippines
A good corporate image and reputation will help companies quickly gain the trust of stakeholders such as consumers, investors, communities, and employees, and achieve sustainable development. This article mainly focuses on the fulfillment of social responsibility by manufacturing enterprises. From the perspectives of sustainable development theory, stakeholder theory, and reputation theory, combined with the survey results of manufacturing enterprises, this paper measures the company's social responsibility performance from various dimensions such as corporate social responsibility factors, social responsibility policies, frequency of social responsibility activities, company reputation, and organizational citizenship behavior, as well as the interrelationships between these dimensions. It also proposes optimization suggestions for corporate social responsibility policies and activities.
Social responsibility activities, company reputation, civic behavior
Qingzhao Liu, Yuge Song. Research on the Impact of Corporate Social Responsibility Performance on Corporate Reputation and Employee Organizational Citizenship Behavior. Academic Journal of Business & Management (2024) Vol. 6, Issue 9: 204-210. https://doi.org/10.25236/AJBM.2024.060928.
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