The content generated by artificial intelligence is an important sign that the era of artificial intelligence 1.0 has entered the era of 2.0. The application of AIGC covers media, finance, e-commerce, film and television, medical and other industries, and the wide range of application fields also reflects the powerful role of AIGC. Marketing as a high demand for data analysis and innovation activities, AIGC brings a lot of convenience to it. Therefore, this paper mainly discusses the application of AIGC in the field of marketing, briefly summarizes the studies of other scholars on this issue, analyzes the common and specific activities of the application of AIGC in the field of marketing combined with marketing practice, points out the existing problems of copyright infringement, content quality, cost risk and so on in the application and marketing of AIGC, and puts forward corresponding solutions.

Fengxian Yang. Application research of AIGC in marketing field. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 9: 29-34. https://doi.org/10.25236/FSST.2024.060905.

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