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International Journal of Frontiers in Sociology, 2024, 6(9); doi: 10.25236/IJFS.2024.060911.

Study on Success Strategies of Japan's Automobile Industry in the Age of Electric Vehicles

Author(s)

Shengbo Cui, Changchun Cao

Corresponding Author:
Shengbo Cui
Affiliation(s)

Xi’an Peihua University, Xi’an, Shaanxi, 710125, China

Abstract

The automobile industry is Japan's key industry, accounting for nearly 20% of the total manufacturing industry based on product shipments. Japanese cars, which have solid mechanical reliability, high durability, excellent fuel efficiency, and are cheap, have been exported around the world as a source of foreign currency revenue, and have been a symbol of the "manufacturing powerhouse Japan" for half a century. There are also problems with the use of EVs as commercial vehicles at the time of short mileage, long charging time, use in cold or mountainous areas, and life-related problems due to long congestion, but the big trend is global EV conversion." In this state, I think it is meaningful at this point to look at the feasibility of EV conversion of Japanese cars and how their future strategies are progressing and future strategies for Japanese cars. Therefore, this paper will examine the actual state and future strategies of EV conversion in the Japanese automobile industry.

Keywords

Japanese Automotive Industry, Technology Deterioration, Strategy Failure, New Challenges, Change in EV, Future of Japanese Automotive Industry

Cite This Paper

Shengbo Cui, Changchun Cao. Study on Success Strategies of Japan's Automobile Industry in the Age of Electric Vehicles. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 9: 69-77. https://doi.org/10.25236/IJFS.2024.060911.

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