The Macao Public Security Police Force recently introduced a mascot for social media promotion, sparking lively discussions among local netizens. This article examines a traffic accident as a case study to evaluate the impact of the Public Security Police Department's mascot on pedestrian crossing habits. The research findings indicate that residents of Macao have shown improved awareness of traffic safety and adherence to traffic laws. However, it highlights a concerning trend among visitors to Macao who need more understanding of traffic safety protocols, potentially endangering road users. In conclusion, the article recommends the government to employ diverse publicity strategies to educate and enforce compliance with traffic regulations among violators.

José Manuel Simões, Chong Chan U Alberto. A Case Study: The Effect of Traffic Police Mascot (CPSP) in Promoting Pedestrian Crossing Habits. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 10: 27-36. https://doi.org/10.25236/IJFS.2024.061005.

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