With the advancement of economic globalization and the continuous development of international trade, the exhibition industry has gradually developed into a new tertiary industry, playing an increasingly important role in promoting regional economic growth, industrial upgrading, and strengthening international exchanges and cooperation. China Import and Export Fair (hereinafter referred to as "Canton Fair"), as the barometer of China's foreign trade, can reflect the situation of China's import and export trade. This paper takes Canton Fair as an example to study the impact of exhibition economy on China's import and export trade. This paper focuses on analyzing the problems that exist in the promotion of China's import and export trade, and puts forward some corresponding solutions on the basis of the analysis. It is hoped to provide some countermeasure suggestions for promoting China's exhibition industry to better play the role of economic pulling and promoting the international trade industry to be stable and far-reaching.

Bochun Shao, Zetian Li. The Impact of Exhibition Economy on China's Import and Export Trade and Countermeasures—A Case Study of the Canton Fair. Academic Journal of Business & Management (2024) Vol. 6, Issue 11: 36-41. https://doi.org/10.25236/AJBM.2024.061106.

[1] Source:UFIhttps://www.ufi.org/wp-content/uploads/2023/07/31st_UFI_Global_Barometer _July_ 2023. pd

[2] Ye Qian. Research on the impact of convention and exhibition industry on export trade [D]. Shaanxi Normal University, 2011.

[3] Hai Yan. Impact of "cross-border live broadcasting" on the marketing model of Canton Fair exhibition [J]. China conference and exhibition (China conference), 2023,(18):52-54.

[4] Canton Fair website http://www.cecf.com.cn.