The Frontiers of Society, Science and Technology, 2024, 6(11); doi: 10.25236/FSST.2024.061101.
Wang Zilong
School of Culture and Media, Xichang University, Xichang, China
With the rapid rise of social media, internet celebrity host culture has become a widespread social phenomenon, profoundly influencing content creation and dissemination methods. Simultaneously, the art of broadcasting and hosting in the traditional radio and television industry has been impacted by this cultural trend. Through media ecology theory, this paper analyses the interaction and opposition between internet celebrity host culture and traditional broadcasting and hosting art. It explores their similarities, differences, and transformations from the perspectives of content creation, expression methods, and audience interaction. The research shows that while internet celebrity culture has advantages in personalized expression and immediate interaction, traditional broadcasting and hosting art still retains its unique value in professionalism, authority, and content standardization.
Social media hosts, internet celebrity culture, broadcasting and hosting art, media ecology, content creation, audience interaction
Wang Zilong. The Interaction and Opposition between Social Media Hosts and the Art of Broadcasting and Hosting: The Evolution from Internet Celebrity Culture to Professional Expression. The Frontiers of Society, Science and Technology (2024), Vol. 6, Issue 11: 1-8. https://doi.org/10.25236/FSST.2024.061101.
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