With the promotion of comprehensive tourism and the implementation of rural revitalization strategies, ancient villages, as a unique tourism resource, have enormous development value. However, at present, the protection and development of ancient villages are mostly discussed among ancient villages and their stakeholders, and there is insufficient discussion on their market-oriented development mechanisms. To make up for the existing shortcomings, the ancient village of Xiema Juren Village was selected as a research case, and the protection and development strategies of the ancient village were analyzed from the perspective of demand side. A "matching resource construction, learning cultural binding, and adaptive asset utilization" path for the protection and development of the ancient village was constructed, providing a market-oriented approach for the exploration of industrial revitalization and rural revitalization.

Zihao Zhao, Feng Wu. Research on the Protection and Development Path of Ancient Villages from the Perspective of Demand Side: A Case Study of Xiema Juren Village in Enping City. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 11: 7-14. https://doi.org/10.25236/IJFS.2024.061102.

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