Academic Journal of Business & Management, 2024, 6(11); doi: 10.25236/AJBM.2024.061123.
Yijian Zhao
Southeast University, Nanjing, China
Due to the deepening of globalization, Chinese businesses frequently contend with competition from other countries, and thus analysing the global competitive landscape of Chinese businesses is so important. This paper seeks to evaluate the competitive standing of COSCO SHIPPING Holdings Co., Ltd., the biggest container shipping firm in China, and offer suggestions based on Porter's Five Forces model. The analysis's findings indicate that, despite several future uncertainties, the corporation is not under much pressure from its competitors. However, the firm must continue to be prudent in preventing risks and using good business practices. In particular, the firm should preserve an awareness of crisis, expand collaboration along the Belt and Road, and fortify ties with the OCEAN Alliance.
COSCO Shipping Holdings, Competition, Porter’s 5 Forces
Yijian Zhao. Analysis of the International Competitive Environment of COSCO Shipping Holdings Based on Porter's Five Forces. Academic Journal of Business & Management (2024) Vol. 6, Issue 11: 158-163. https://doi.org/10.25236/AJBM.2024.061123.
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