International Journal of Frontiers in Sociology, 2024, 6(11); doi: 10.25236/IJFS.2024.061108.
Shinan Lu1, Suping Kuang1,2, Yini Yang1,3
1College of Journalism and Communication, Beijing Normal University, Beijing, China
2Shandong Youth University of Political Science, Jinan, Shandong, China
3College of Literature and Communication, Hubei Minzu University, Enshi, Hubei, China
This paper aims to explore the impact of media use on public healthcare trust, using interdisciplinary methods to analyze the differences in the impact of traditional and new media use on healthcare trust by introducing social trust as a mediating variable and healthcare satisfaction as a moderating variable. Based on the data of 2617 valid public samples from the 2021 China Comprehensive Social Survey, Pearson correlation analysis, stratified regression analysis, and Process plugin validation of the moderated mediation model 5 were used to analyze. It was found that, while controlling for demographic variables, the impact of new and old media on medical trust was not significant. However, social trust played a complete mediating role between new and old media and medical trust and had a decisive impact on the influence of media use on medical trust. As a moderating factor, medical satisfaction has a more significant positive impact on public medical trust in traditional media environments compared to new media.
Media usage; Medical trust; Social trust; Medical satisfaction; Intermediary regulation
Shinan Lu, Suping Kuang, Yini Yang. Empirical Research of Media Use and Medical Trust Based on the Mediating and Moderating Effects. International Journal of Frontiers in Sociology (2024), Vol. 6, Issue 11: 50-58. https://doi.org/10.25236/IJFS.2024.061108.
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