Academic Journal of Business & Management, 2024, 6(12); doi: 10.25236/AJBM.2024.061207.
Han Bo
Southeast University, Nanjing, China
In the wave of globalization, Chinese tea brand XIAO GUAN TEA is gradually entering the international market with its unique market positioning and high-quality tea leaves. As one of the important representatives of tea culture, the UK provides a new market full of opportunities and challenges for XIAO GUAN TEA. This article will analyze the marketing strategy and market environment of XIAO GUAN TEA in the UK market based on Porter's Five Forces model.
XIAO GUAN TEA; The UK; Porter's Five Forces model; Market analysis
Han Bo. The Marketing Strategy of XIAO GUAN TEA in the UK——Analysis Based on Porter's Five Forces Model. Academic Journal of Business & Management (2024) Vol. 6, Issue 12: 58-62. https://doi.org/10.25236/AJBM.2024.061207.
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