With the continuous advancement of agricultural modernization and digital transformation in the new era, the protection and development of agricultural products have significant implications for promoting local economies. This paper focuses on the orchid industry in Wengyuan County, exploring how digitalization technology can provide new impetus for the industry's development by collecting data, conducting field research, and conducting systematic analysis. The paper analyzes the current situation, challenges faced by the orchid industry in Wengyuan County, and digitalization technology application cases, summarizing specific strategies for promoting the development of the orchid industry in various aspects using digitalization technology, and providing reference for the development of orchid industries in other areas.

Chen Zhixin, Mao Jinqi, Wu Huiyu, Zhong Ermei, Wang Shiyi, Qin Lu. Analysis on the Transformation of Geographical Indication Agricultural Products Based on Digitalization—Take the Orchid in Wengyuan County as an Example. Academic Journal of Business & Management (2024) Vol. 6, Issue 12: 90-102. https://doi.org/10.25236/AJBM.2024.061212.

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