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Frontiers in Sport Research, 2020, 2(1); doi: 10.25236/FSR.2020.020109.

The Marketing Strategy of the Integration Fevelopment of Red Tourism and Sports Tourism

Author(s)

Wu Lingmin

Corresponding Author:
Wu Lingmin
Affiliation(s)

Hunan Institute of Engineering, Hunan 411104, China

Abstract

Since entering the new era, red tourism and sports tourism have become the main force in the tourism industry. With the development of China’s tourism industry, the trend of integration of red tourism and sports tourism is becoming increasingly apparent. This paper first briefly explains the basic concepts of red tourism and sports tourism, then summarizes the basis for the integrated development of red tourism and sports tourism.  Finally, from the two aspects of brand marketing and digital marketing, this paper studies the marketing strategy of the integration of red tourism and sports tourism.

Keywords

Red tourism; Sports tourism; Tourism development; Marketing

Cite This Paper

Wu Lingmin. The Marketing Strategy of the Integration Fevelopment of Red Tourism and Sports Tourism. Frontiers in Sport Research (2020) Vol. 2 Issue 1: 37-40. https://doi.org/10.25236/FSR.2020.020109.

References

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[4] Tang Xingguo (2017). Discussion on the prospect of joint development of sports tourism and red tourism. Contemporary sports science and technology, vol.7, no.1, pp.175-176, 178.