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Academic Journal of Business & Management, 2024, 6(12); doi: 10.25236/AJBM.2024.061227.

The Influence of Entrepreneurial Psychological Capital on College Students' Entrepreneurial Intention and Development Strategies

Author(s)

Ding Kun

Corresponding Author:
Ding Kun
Affiliation(s)

Baotou Teachers’ College, Baotou, Inner Mongolia, 014030, China

Abstract

As a determinant of entrepreneurial activity, the variability in entrepreneurial intent is shaped by multiple elements, among which entrepreneurial psychological capital plays a significant role. To further explore the realm of college students' entrepreneurial intent, we now present an analysis focusing on how entrepreneurial psychological capital impacts their entrepreneurial intent and outline corresponding development strategies. According to the relevant theories of human capital, we combined with statistical analysis methods to explore the intrinsic role of psychological capital in entrepreneurial intention. And it is concluded that among the four dimensions of psychological capital, self-efficacy has no obvious influence on entrepreneurial intention, and optimism, tenacity and tolerance have positive influence on entrepreneurial influence. On this basis, the development strategy of entrepreneurial intention of college students is proposed, which includes strengthening the combination of entrepreneurial education and practice, strengthening the entrepreneurial psychological capital through psychological counseling, and increasing the policy support and resource investment, etc., aiming to provide favorable guidance for college students' entrepreneurial practice.

Keywords

entrepreneurial psychological capital; college students; entrepreneurial intention; work values; countermeasure research

Cite This Paper

Ding Kun. The Influence of Entrepreneurial Psychological Capital on College Students' Entrepreneurial Intention and Development Strategies. Academic Journal of Business & Management (2024) Vol. 6, Issue 12: 193-198. https://doi.org/10.25236/AJBM.2024.061227.

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