Academic Journal of Business & Management, 2025, 7(1); doi: 10.25236/AJBM.2025.070119.
Yifei Hu1, Ermei Zhong1, Aixin Ran2, Ziyuan Liu3, Ran Liu4, Yuanxin Chai1
1School of Economics, Guangzhou City University of Technology, Guangzhou, 510800, China
2New Energy Vehicles, Guangzhou City University of Technology, Guangzhou, 510800, China
3Computer Science & Technology, Guangzhou City University of Technology, Guangzhou, 510800, China
4Communication Engineering, Guangzhou City University of Technology, Guangzhou, 510800, China
Rural tourism is not only an important branch of tourism, but also a key driver of rural revitalization strategy. It not only aids in the modernization of agriculture and rural areas but also fosters urban-rural integration and poverty alleviation in poor areas. Zhaoqing City actively responds to national policies, adopts a new development concept, strengthens planning, improves facilities, optimizes the environment, and promotes the marketization and industrialization of rural tourism, achieving remarkable results. The research team focused on Shankou Village in Zhaoqing City, conducting multi-dimensional research and in-depth analysis of the positive impact of the integrated development of rural tourism and agricultural modernization on the rural economy, while employing empirical analysis methods to scientifically assess the effectiveness of its development. The study not only verifies the economic promotion effect of integrated development, but also reveals its inner mechanism, which provides strong support for policy making. Based on the research results, this paper puts forward targeted policy recommendations, aiming to further promote the in-depth integration of rural tourism and agricultural modernization, and help the in-depth implementation of the rural revitalization strategy.
Rural revitalization; Rural tourism; Agricultural modernization; Integrated development
Yifei Hu, Ermei Zhong, Aixin Ran, Ziyuan Liu, Ran Liu, Yuanxin Chai. Research on the Integrated Development of Rural Tourism and Agricultural Modernization: A Case Study of Shankou Village in Zhaoqing City. Academic Journal of Business & Management (2025), Vol. 7, Issue 1: 135-147. https://doi.org/10.25236/AJBM.2025.070119.
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