With the recovery of the global economy, the hotel industry has regained vitality, demonstrating strong resilience and innovation capabilities. However, the industry faces fierce competition and significant product homogenization. Marketing management practices have become an important means to address intense market competition. Guangzhou's hotel industry holds a leading position in China, characterized by its maturity and highly competitive environment. This study takes Guangzhou’s hotel industry as an example, selecting three different types of hotels to investigate their marketing management practices. By examining the extent of marketing management practices across different hotel types, the study analyzes whether there are differences in marketing practices among various types of hotels and their impact on hotel performance. The results show that there are no significant differences in marketing management practices based on hotel type, years of operation, or number of employees. However, marketing activities carried out by different types of hotels have a significant impact on hotel performance. Finally, the study proposes optimization strategies for marketing management practices in Guangzhou's hotel industry, providing guidance for the development of marketing strategies in the industry and offering reference value for similar hotels.

Huang Liying, Fang Xianshan. Marketing Management Practices of Hotels in Guangzhou. Academic Journal of Business & Management (2025), Vol. 7, Issue 1: 191-198. https://doi.org/10.25236/AJBM.2025.070125.

[1] Brina.(2023). Research on the optimization path of hotel new media marketing based on customer experience. Commercial economy (08), 59-61.

[2] CAI Wenxiang, et al.(2022).Spatial difference analysis of influencing factors of hotel room price based on spatial characteristic price model. Journal of jilin normal university (natural science edition) (03), 55-61. 

[3] Dong Liman & Wu Chao.(2021). Green Management of Room service in high-star hotels. Travel Overview (07),57-59.

[4] Xu Ruochen.(2020). Strategies for solving marketing problems in Star-rated hotel management in China. Liaoning Economy (08),45-47. 

[5] Shang Huan & Li Wei.(2021). Spatial and temporal distribution changes and influencing factors of mid-end chain hotels in six central provinces: A case study of Jinjiang International, Huazhu Hotel and Home Inn Group. Journal of Pingdingshan University (05),118-123.

[6] Yang Jie. (2019). Research on hotel marketing strategy optimization under the background of new media. Brand Research (15),88-89. 

[7] Qin Yanru.(2021). Innovation and Application of hotel brand communication in the Internet Era -- A case study of Jinjiang Hotel Group. New media studies (13), 48-50. 

[8] Chen Zhezhi, Li Xinhao & Yang Ting.(2021). Research on Channel coordination and Network marketing of tourism supply chain under the background of "Internet Plus" : A case study of 7days Hotel Chain and Ctrip. Travel Overview (05),17-20.

[9] Yang Juan & Zhao Yujie. (2021). Research on the Marketing Strategy of budget hotels based on wechat platform -- A case study of Inns Hotel chain. Investment and Entrepreneurship (01),142-144.

[10] Li Huiqiao.(2020). Innovative thinking on hotel marketing strategy under the background of Internet. Tourism Overview (Second half)(02),90-92.

[11] Wei Xin. (2018). Research on hotel precision marketing strategy under the background of big data. Tourism Overview (Second half of the Month) (20),78.

[12] Zhang Kejing, Li Yao.(2021). Price Decision-making in different cooperation models of hotel supply chain considering network externalities. Journal of Donoghue university (natural science edition) (01), 101-108. 

[13] Zhou B. (2022). Analysis and research on service experience of comfortable hotels in Guiyang City based on network review data. Technology and Market (10),115-119. 

[1] Li Xiaoqian. Research on the Optimization of Service Marketing Strategies for W Hotels [D]. Anhui University, 2023.  

[14] Huang Bin & Yao Meisha(2023). Research on the impact of short video marketing on hotel marketing. Journal of Sichuan Tourism Institute (04),26-31. 

[15] Wang Zuojuan.(2021). Analysis on upgrading strategies of tourism hotel products and services under the background of "Internet Plus". Tourism Overview (14),167-169.

[16] Ding Xiaojun & Chen Damin.(2022). Analysis of Hilton Hotels' Promotion Strategies in China during Special period. Modern business (04), 9-11.