As social media's importance grows in real estate marketing, it boosts brand awareness and attracts/converts customers. We explore how AI technology revolutionizes marketing strategies in this field through case studies showcasing its effectiveness. First, the article introduces the importance of social media in increasing the visibility of real estate projects and building brand awareness, especially the influence of Xiaohongshu platform targeting young and knowledgeable customers and Douyin live broadcast room targeting a wider audience. Secondly, the significant advantages brought by AI tools are discussed in depth, including but not limited to: 1) AI copy generation technology can create content in line with Xiao Hongshu decentralized algorithm based on precise keywords, so as to achieve efficient customization; 2) Use the "super body" tool for one-click management and release of video content, greatly improving the efficiency of content production and reducing the risk of account blocking; 3) Launch AI live night mode to enhance user interaction and engagement during non-working hours. Through the empirical research of Guangzhou core District project, this paper reveals the actual effectiveness of AI technology in real estate marketing and its improvement to traditional marketing methods. In the face of the technical and privacy protection challenges that may be encountered in the implementation process, the paper also puts forward corresponding countermeasures and suggestions. Finally, looking ahead to the future development trends, the importance of continuous attention and adaptation to new technologies is emphasized, with a view to providing valuable references for the digital transformation of the real estate industry. 

Yanyi Li. The AI-enabled real estate social media marketing: A new model and practical exploration. Academic Journal of Business & Management (2025), Vol. 7, Issue 1: 244-249. https://doi.org/10.25236/AJBM.2025.070133.

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