in order to thoroughly implement Xi Jinping's socialist ideology with Chinese characteristics and the nineteen spirit of the party and satisfy the growing spiritual and cultural needs of the people, the film market is constantly making new achievements. As of January 1, 2019, the total number of cinemas and screens in China has reached 60079, and the total box office of Chinese films in 2018 has reached 60.976 billion yuan. However, the box office performance of different films is quite different, and one of the influencing factors is the publicity and distribution of films. In the new era, how to make good use of modern media technology to attract the attention of the audience, to better promote the film has become a problem worthy of consideration.

Zhang Qianwen, Yang genheng, Huang Sihua, Wang Di. The New Trend of Chinese Film Publicity in the New Era. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 3: 44-45. https://doi.org/10.25236/FSST.2020.020310.

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