The development of rural e-commerce is of great significance for the efficient allocation of agricultural production resources, the exploration of the value potential of rural markets, the promotion of two-way economic circulation between urban and rural areas, and the realization of the transformation and upgrading of the agricultural industry. It has become an effective way to address China's "issues concerning agriculture, rural areas, and farmers" and achieve rural revitalization. Guangxi is rich in agricultural product resources and has unique rural economic characteristics. As an important part of digital-economy-empowered development, rural e-commerce in Guangxi is gradually emerging. However, in-depth research on the influencing factors and promotion paths is still required for its high-quality development.This paper empirically examines the mechanism through which the digital economy enables the high-quality development of rural e-commerce, based on the panel data of rural areas in Guangxi over the past decade. Through the analysis of empirical results, it is found that aspects such as the construction of information-based facilities, the application of scientific and technological innovation, and the cultivation of digital-economy-related talents within the digital economy have a significantly positive impact on the high-quality development of rural e-commerce.Therefore, it is necessary to continuously strengthen the construction of digital infrastructure, expand the radiating effect of the digital economy, enhance government policy support, improve the digital literacy of rural residents, and cultivate compound-skilled digital e-commerce talents, so as to accelerate the effective integration of the digital economy and rural e-commerce. 

Xiaxin Jiang. Research on the Influencing Factors and Promotion Paths of Guangxi's Digital Economy Enabling High-quality Development of Rural E-commerce. Academic Journal of Business & Management (2025), Vol. 7, Issue 2: 8-15. https://doi.org/10.25236/AJBM.2025.070202.

[1] Mei Yan, Jiang Yuqing Rural e-commerce industry cluster drives regional economic development [M]. Zhejiang University Press: 202009.173

[2] GOLDFARBA,TUCKERC.Digitaleconomics[J].JournalofEconomicLiterature，2019，57(1):3-43.

[3] Li Chuying, Zhao Yuanfeng Measurement of the Development Level of Rural E-commerce in Inner Mongolia Based on Triangular Fuzzy Entropy [J]. Inner Mongolia Science and Technology and Economy, 2019 (18): 43-45

[4] Li Chuying Measurement of the Development Level of Rural E-commerce in Inner Mongolia and Analysis of Key Restrictive Factors [D]. Inner Mongolia Agricultural University, 2020. DOI: 10.27229/d.cnki.gnmnu.2019.000217

[5] Shen Shuhong, Guo Jing Research on the High Quality Development of Rural E-commerce Industry under the Digital Economy Model [J]. Agricultural Economy, 2023, (08):122-125.

[6] Lei Yuan Analysis of Differences in Rural Regional Economic Development in Guangxi Zhuang Autonomous Region [D]. Guangxi University, 2020