Under the background of globalization and informationization, the uncertainty of enterprise environment has increased, which puts forward higher requirements on the financial management of innovative enterprises. This study explores the effectiveness of flexible financial management strategies of innovative enterprises in the context of environmental uncertainty, and reveals the positive role of flexible financial management strategies (covering cash flexibility, liability flexibility and equity flexibility) in enhancing enterprise value through theoretical analysis and empirical tests. A sample of A-share listed companies in China's Shanghai and Shenzhen markets from 2007 to 2020 is taken as the sample, and a multiple regression model is constructed for empirical analysis, which shows that financial flexibility is positively correlated with enterprise value, and the positive effect of financial flexibility is more significant when environmental uncertainty increases. The results show that financial flexibility is positively related to corporate value, and the positive effect of financial flexibility is more significant when environmental uncertainty increases. The case study of Jinjiang International Hotel is also used to demonstrate its practical achievements in the management of financial and equity flexibility, which provides a reference for other innovative enterprises. This study aims to provide theoretical support and practical guidance for innovative enterprises to optimize their financial management strategies in an uncertain environment.

Bo Xin. Research on Flexible Financial Management Strategies of Innovative Enterprises in the Context of Environmental Uncertainty. Academic Journal of Business & Management (2025), Vol. 7, Issue 2: 52-57. https://doi.org/10.25236/AJBM.2025.070207.

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