Chengdu in West China is building an international gateway hub city and a world cultural city, but its international communication capability is not sufficient to improve its international influence and cultural soft power, demonstrated by insufficient communication carriers and products, deficient contents for communication, and less effective writing style in communication. In order to enhance the city’s international communication capability, this paper proposes that contents for communication should be purposeful in audience-oriented language style through both official and civil media channels of traditional and new media, and an effective international communication mechanism should be constructed.

Jiang Xia. International Communication Capability of Chengdu, China: Present Situation and Enhancement. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 4: 4-7. https://doi.org/10.25236/FSST.2020.020402.

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