Welcome to Francis Academic Press

The Frontiers of Society, Science and Technology, 2020, 2(4); doi: 10.25236/FSST.2020.020408.

Analysis of Red Tourism Demand and Marketing Strategy in the Old Revolutionary Base Area of Liaoning Anti Japanese Federation

Author(s)

Jinghui Qu

Corresponding Author:
Jinghui Qu
Affiliation(s)

School of Management, Liaoning Institute of Science and Technology, Benxi 117004, China

Abstract

Red tourism, as a characteristic tourism product in the current society, is of great significance for strengthening patriotic atmosphere and carrying forward revolutionary tradition. For the old revolutionary base area of Liaoning Anti Japanese Federation, actively developing the local red tourism resources can not only promote the local economic development, but also inherit the red classic culture. Therefore, the relevant departments in Liaoning must integrate their own tourism resources comprehensively, analyze the local red tourism demand in depth, and then put forward the red tourism marketing countermeasures, improve the popularity of tourism products, so as to provide a good platform for the inheritance and development of the characteristic tourism culture in the old revolutionary base area of Liaoning Anti Japanese Federation.

Keywords

Revolutionary old area of liaoning anti japanese federation; Red tourism; Marketing countermeasures

Cite This Paper

Jinghui Qu. Analysis of Red Tourism Demand and Marketing Strategy in the Old Revolutionary Base Area of Liaoning Anti Japanese Federation. The Frontiers of Society, Science and Technology (2020) Vol. 2 Issue 4: 31-33. https://doi.org/10.25236/FSST.2020.020408.

References

[1] Sun Xiguo (2019). Development of red tourism resources and training of employees in Dandong. Journal of Liaodong University, no.5, pp. 122-123.
[2] Wang Pengjun, Yao Xueying (2018). Study on the design of red tourism routes in Liaoning Province from the perspective of tourism experience-Taking the design of tourism routes of Liaoning Anti Japanese Federation as an example. Liaoning economy, no.11, pp. 66-67.
[3] Wang Zhengwei, Zhang Rong (2019). “Internet +” red tourism product marketing strategy. Cooperative economy and technology, no.10, pp. 67-68.
[4] Yang Li, Huang Kun, Yan Shaojun (2019). Practice of red culture protection and development in the context of rural tourism. Shanxi architecture, no.22, pp.15-16.