Academic Journal of Business & Management, 2025, 7(2); doi: 10.25236/AJBM.2025.070216.
Gang Deng1, Nan Ren2, Sirui Wang3, Wenwen Wang4
1Business School, Qilu University of Technology, Jinan, China
2School of Business, Qilu University of Technology, Jinan, China
3School of Business, Qilu University of Technology, Jinan, China
4School of Business, Qilu University of Technology, Jinan, China
Green building is an inevitable requirement for high-quality development and an inherent driving force for building development under the dual-carbon goal. There are more factors influencing green building, but the existing studies consider the socio-economic factors and the interaction of multiple factors and their influence on the development strategy of green building enterprises' multinational operations less in the current challenging Environment. Therefore, the article proposes a DEMATEL-based study of the key influencing factors of green building, as well as analysing new paths for developing relevant firms concerning the impact of these factors. The set of influencing factors is derived from the literature study. The relationship between the influencing factors of green building is analysed in a hierarchical structure using DEMATEL, and suggestions for policy and related business development are made.
Green Building, DEMATEL, Influencing Factors, Green Building Companies, Multinational Business Countermeasures
Gang Deng, Nan Ren, Sirui Wang, Wenwen Wang. DEMATEL-based Study on Key Influencing Factors of Green Buildings in the Context of "Dual Carbon" and Countermeasures of Relevant Enterprises' Multinational Operation. Academic Journal of Business & Management (2025), Vol. 7, Issue 2: 113-122. https://doi.org/10.25236/AJBM.2025.070216.
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