This paper conducts an in-depth analysis of the financial performance of H Enterprise (full name: H Enterprise Co., Ltd., hereinafter referred to as H Enterprise) using an improved DuPont analysis method. The DuPont analysis method takes the return on equity (ROE) as the core, decomposing the net profit margin on sales, total asset turnover, and equity multiplier to reveal the relationship between the company's profitability, operational efficiency, and financial leverage. However, the traditional method overly focuses on short-term financial performance and neglects the assessment of long-term development capabilities. Therefore, this paper distinguishes between financial data and operating data and introduces indicators such as cash flow data, growth rate of shareholders' equity, asset growth rate, and sales growth rate. By using an improved DuPont analysis system, it overcomes the limitations of the traditional DuPont analysis system. The results show that sluggish sales growth has affected the company's profitability, and the continuous decline in asset turnover rate and the fluctuation in accounts receivable turnover rate have exposed operational efficiency issues. At the same time, the company lacks a competitive advantage in the growth rate of shareholders' equity. Based on this, the article suggests improving asset utilization, strengthening cost control, expanding sales channels, and promoting innovation to support the long-term development of H Enterprise. This research not only provides theoretical support for the financial decision-making of H Enterprise but also offers valuable references for the financial performance evaluation and management practices of similar enterprises. 

Li Liu, Fan He. Financial Performance Evaluation Analysis Based on the Improved DuPont Analysis - A Case Study of H Enterprise. Academic Journal of Business & Management(2025), Vol. 7, Issue 3: 134-142. https://doi.org/10.25236/AJBM.2025.070319.

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