With the increasingly fierce competition in primary and secondary education in China, more and more educational institutions begin to pay attention to the importance of brand marketing planning. Based on the analysis of the market status quo, development trend and competitors of educational institutions in the start-up period, combined with the market environment and consumer demand, a series of feasible marketing strategies are proposed, including exploring new markets, improving management mode, strengthening brand image, innovating curriculum system and other strategies, aiming at enhancing the competitiveness and market share of training institutions. Governments and business support organizations can help improve the profitability of enterprises. Entrepreneurial education institutions can further enhance brand competitiveness and market share.

Zhang Ke. Innovation in Management Models for Start-up Educational Training Institutions. Academic Journal of Business & Management(2025), Vol. 7, Issue 4: 34-38. https://doi.org/10.25236/AJBM.2025.070404.

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