Academic Journal of Business & Management, 2025, 7(4); doi: 10.25236/AJBM.2025.070408.
Shengjie Zou1, Shengnan Zhou2
1School of Japanese Language & Culture, Xiamen University Tan Kah Kee College, Zhangzhou, China
2Center for General Education, Xiamen University Tan Kah Kee College, Zhangzhou, China
The "Two Mountains" theory is an important proposition focusing on the coordinated development of economy, society, and ecological environment. It provides guidance for promoting the harmonious coexistence of ecology and economy, enhancing social benefits, cultural inheritance, and sustainable economic development. This article analyzes the status quo of ecological product resources and value realization in Xiamen, revealing its abundant natural resource foundation and growing market demand, as well as the challenges in the realization process. In the face of the dilemma of realizing the value of ecological products in Xiamen, this paper proposes four paths, namely policy support, market mechanisms, social participation, and technological innovation, to promote the realization of ecological product value. These research findings provide theoretical support and practical suggestions for the sustainable development of ecological products in Xiamen, laying a foundation for achieving win-win outcomes between the economy and ecology.
"Two Mountains" theory; Xiamen; ecological products; value realization
Shengjie Zou, Shengnan Zhou. A Study on the Pathways for Realizing the Ecological Value in Xiamen under the "Two Mountains" Theory. Academic Journal of Business & Management(2025), Vol. 7, Issue 4: 66-71. https://doi.org/10.25236/AJBM.2025.070408.
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