In the era of smart media, artificial intelligence technology is profoundly changing the sports media ecosystem with unprecedented power, promoting the industry from “media intelligence” to “smart media” transformation. This paper is based on the objective reality conditions of the generation and application of AI virtual digital humans in the publicity of sports events, using the literature method, theoretical analysis method, inductive summarization method, to conduct a comprehensive and in-depth analysis of the elements, types and characteristics of the construction of virtual digital human image, with the aim of exploring the current virtual digital human in the practice of sports event publicity, and put forward practical solution strategies to promote the virtual digital human in the field of sports event publicity. The aim is to discuss the problems existing in the current practice of virtual digital human in sports event promotion, put forward practical and feasible solution strategies, and promote the innovative development and standardized application of virtual digital human in the field of sports event promotion.

Zhang Kunyuan. A study on the image construction of the virtual digital human in the promotion of sports events. The Frontiers of Society, Science and Technology(2025), Vol. 7, Issue 3: 50-55. https://doi.org/10.25236/FSST.2025.070307.

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