Currently, research on linguistic landscape in China has become a key direction in linguistic landscape studies. The ongoing development of globalization has pushed China's economic and trade cooperation with foreign countries to new heights, bringing about global flows of capital and talents. As a result, many cities in China have developed areas where foreigners live, presenting diverse characteristics in linguistic landscape, which are worthy of exploration. However, there is a lack of research and comprehensive content on the linguistic landscapes of foreigner settlements in the northwest region of China. The cooperation between Samsung Electronics of South Korea and the government of Xi'an, Shaanxi Province has achieved mutual benefits, leading to the gradual development of the South Korean Street in Xi'an. Therefore, this study selects the representative foreigner settlement area of South Korean Street for in-depth analysis of the formation mechanism and impact of its linguistic landscape. Research was conducted through on-site investigations and interviews. In this study, an in-depth analysis was conducted on South Korean Street, and 174 valid samples were collected and analyzed according to the theory of place semiotics. The study results indicate that Chinese dominates the linguistic landscape, with Korean as the main auxiliary language and English as the secondary auxiliary language. The linguistic landscape of the South Korean Street is reasonable and serves as an important example of cultural exchanges between China and South Korea, providing important insights for other alike streets.

Wei Jingyi. Cross-cultural Perspectives on Linguistic Landscape Studies: An Empirical Study of Xi'an Korean-Style Street. International Journal of Frontiers in Sociology (2025), Vol. 7, Issue 3: 40-51. https://doi.org/10.25236/IJFS.2025.070307.

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