In the context of the "dual carbon" goal, the fulfillment of social responsibility of new energy vehicle enterprises has become a key driving force to promote energy transformation and industrial upgrading. Based on the triple bottom line theory, this study uses the method of data analysis to construct a theoretical model of economic responsibility, social responsibility and environmental responsibility and corporate competitiveness, and conducts empirical tests through regression analysis to deeply explore the new connotation of corporate social responsibility and its impact on corporate operation strategy under the background of the "dual carbon" goal. The results show that environmental responsibility has a significant positive impact on the core competitiveness and its subdivision dimensions, and the effect is sustainable. Economic responsibility has a short-term promotion effect on business ability and corporate image; Social responsibility has a weak direct impact on competitiveness, but it plays an indirect role through environmental responsibility and technological innovation. The study suggests that NEV vehicles should give priority to strengthening the fulfillment of environmental and economic responsibilities and optimizing the practice path of social responsibility, so as to achieve the synergistic improvement of the "dual carbon" goal and competitiveness.

Chen Zemin, Yang Xiaojin, Zhang Huanhuan, Jiang Ying, Li Jiawen, Zhang Shu, Yu Shiman. Research on the Impact of Social Responsibility Fulfillment of New Energy Vehicle Enterprises on Competitiveness under the "Dual Carbon" Goal. Academic Journal of Business & Management (2025), Vol. 7, Issue 4: 130-138. https://doi.org/10.25236/AJBM.2025.070416.

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