Academic Journal of Business & Management, 2025, 7(4); doi: 10.25236/AJBM.2025.070417.
Wu Jinyu, Mao Jinqi, Tang Shidi, Li Zhibang, Wu Minghui, Zheng Tong, Li Haoyue, Ou Xiaojun
School of Economic, Gyangzhou City University of Technology, Guangzhou, China
Against the backdrop of rapid digital economy development, the agricultural sector is undergoing a revolution in digital transformation. Located in Guangning County, Zhaoqing City, Guangdong Province, Jiangmei Village's meat pigeon farming industry, as a crucial local pillar industry, has achieved remarkable results in recent years through the introduction of digital technologies. These advancements have significantly improved meat pigeon farming production and market competitiveness in terms of farming models, sales channels, and industrial integration. This paper focuses on meat pigeon farming in Jiangmei Village, exploring how digital technologies provide new impetus for the industry's development. Through field research, systematic analysis, and other methods, it analyzes the current status, challenges faced, and digital technology application cases in Jiangmei Village's meat pigeon farming industry. It summarizes specific strategies for digital technologies in boosting meat pigeon farming production, extending the industrial chain, and shaping brand images, providing a reference for meat pigeon industry development in other regions.
Digital technology; meat pigeon farming; Jiangmei Village; production enhancement; industrial integration
Wu Jinyu, Mao Jinqi, Tang Shidi, Li Zhibang, Wu Minghui, Zheng Tong, Li Haoyue, Ou Xiaojun. Fluctuation in Annual Production of Livestock Breeding under Digital Technology: A Case Study of the Meat Pigeon Farming in Jiangmei Village. Academic Journal of Business & Management (2025), Vol. 7, Issue 4: 139-148. https://doi.org/10.25236/AJBM.2025.070417.
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