With the rapid development of digital technology, digitizing cultural heritage has become an important strategy for protecting and promoting traditional culture. As a famous historical and cultural city, Shaoxing faces many challenges in integrating the digitization of cultural heritage with the shaping of rural brands. This study explores the impact of the digitization of cultural heritage on the visual brand of Shaoxing's rural areas by constructing a systematic theoretical framework, using a mixed research method, and combining local government statistical data, tourism industry reports, and case studies. The study uses multiple regression and thematic analyses to quantitatively evaluate how digital technology can enhance brand recognition and tourist engagement and promote rural economic sustainability. The results show that the digital branding strategy significantly improves rural areas' brand awareness and economic benefits and provides an important reference for future policies and practices.

Ying Wu. Study on the Digitalization of Shaoxing's Cultural Heritage and Rural Visual Branding. The Frontiers of Society, Science and Technology (2025), Vol. 7, Issue 4: 18-22. https://doi.org/10.25236/FSST.2025.070403.

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