With the advent of the digital age, the digital transformation of sports enterprises has become the key to improving competitiveness and promoting high-quality development. However, in the process of transformation, many sports enterprises face problems such as low production efficiency, rigid management model, unreasonable resource allocation, and insufficient innovation ability. In order to effectively respond to these challenges, this paper constructs a digital transformation and governance performance evaluation index system suitable for sports enterprises, aiming to evaluate the effectiveness of digital transformation through quantitative and detailed indicators, and help enterprises achieve more efficient resource allocation and management optimization. This paper analyzes the common problems faced by sports enterprises in the process of digital transformation, especially the bottlenecks in production processes, financial management, decision-making efficiency and innovation capabilities. In response to these problems, a performance evaluation index system is proposed, including operational efficiency, financial performance, innovation capabilities, management efficiency, market adaptability and sustainable development. Through in-depth control and quantification of these details, this paper aims to provide sports companies with a scientific evaluation tool to help them make precise adjustments and optimizations during the digital transformation process. The experimental data results show that the market demand response time has been reduced from 14 days to 7 days, a 50% reduction. This change shows that the introduction of digital technology enables companies to respond to market changes more quickly, optimize supply chain management, and improve the response speed to customer needs.

Houjin Chen. Digital Transformation of Sports Enterprises and Construction of Governance Performance Evaluation Indicators. The Frontiers of Society, Science and Technology (2025), Vol. 7, Issue 4: 39-47. https://doi.org/10.25236/FSST.2025.070406.

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