With the accelerated advancement of economic globalization and modernization, exchanges and interactions among countries are becoming increasingly frequent, encompassing both cooperation and competition. National image has become a significant marker in international relations, and its influence cannot be overlooked. China has taken a series of major measures in response to the misunderstandings and distortions of its image in the Western world in the context of the new era. To address the cognitive biases of the West, it is essential to adopt comprehensive and effective strategies, adhere to a dialectical mindset, explore reasonable approaches to building a positive image of China, and strive to shape a more proactive Chinese image.

Ying He. Analysis of the path to dealing with western cognitive bias in the new era. International Journal of Frontiers in Sociology (2025), Vol. 7, Issue 3: 74-78. https://doi.org/10.25236/IJFS.2025.070311.

[1] Ba Dian Jun, Wang Shengnan. (2019). On China's understanding of globalization and China's solution to global governance -- Based on the vision of a community with a shared future for mankind. Northeast Asia Forum, 28 (03): 10-27 + 127.

[2] Ding Yi. (2020) Four strategies for building a national image in the external communication of the new era. Exterior transmission, (09): 51-53.

[3] Chen Yuxuan, Wu Dan. (2022). "Chinese" and "Chinese" —— The cultural standpoint and way innovation of national image communication in the new era. Journal of Yancheng Institute of Technology (Social Science edition), 35 (05): 55-58.