The rapid development of Deepfake technology has brought about innovative applications, but has also raised concerns about privacy, security, and information manipulation. This study compares the deep forgery technology policies of shopping platforms in China and the United States, and analyzes the similarities and differences in regulation between the two countries. Firstly, this paper reviews the existing policy frameworks of the two countries, examines the policy background, legislative basis, regulatory structure, and specific measures, and elaborates on the threat of Deepfake technology to society. Next, it analyzes the public attitude survey data of the two countries to explore the respondents' perception and trust in technology and its regulation, highlighting the differences in policy effectiveness in reality. By using statistical methods to test the difference in public trust between the two countries, it evaluates the social acceptance of policy implementation. Based on the research results, the paper proposes policy optimization suggestions to assist the government in promoting technological innovation, reducing potential risks of Deepfake technology, and providing reference for subsequent policy improvement.

Xinzhi Wang. A Comparative Study of Deepfake Policy in the United States and China. International Journal of Frontiers in Sociology (2025), Vol. 7, Issue 4: 77-87. https://doi.org/10.25236/IJFS.2025.070412.

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