Academic Journal of Business & Management, 2020, 2(4); doi: 10.25236/AJBM.2020.020407.
Dan Ren*, Yi Liua
School of International Studies, University of Science and Technology Liaoning, Anshan 114000, China
*Corresponding author e-mail: [email protected]
Under the promotion of economic globalization, China's trade with other countries has also reached a historical peak. Business English letter as a medium to convey business information, its role should not be underestimated. A suitable English business letter can not only establish a good corporate image, but also promote the success of cooperation. Politeness principle is one of the principles that must be observed when writing business English letters. It is embodied in all kinds of letters. When people need to write specific business English letters, they must choose proper politeness principles according to business type and background. This paper analyzes different transmitting ways of positive information and negative information in English business letters and the embodiment of politeness principle. This study also discusses the use of politeness principle and its influencing factors in different contexts. Based on Leach's politeness principle, this paper makes a detailed analysis of different English business letters and probes into the specific use of politeness principle in different types of letters.This study applies the method from special to general, from point to surface to analyze, from analyzing an English business letter to a class of business English letters, and finds that the politeness principle has its corresponding embodiment in both positive and negative information transmission.
Business letter, Politeness principle, Use
Dan Ren, Yi Liu. Analysis of Politeness Principle in Business Letters. Academic Journal of Business & Management (2020) Vol. 2, Issue 4: 64-71. https://doi.org/10.25236/AJBM.2020.020407.
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