Qilu martial arts culture is a unique regional martial arts culture. The article uses research methods such as literature review, field research, and expert interviews to explore the development dilemma of Qilu martial arts culture, which is reflected in the increasing loss of Qilu martial arts resources, the lack of successors for rare boxing styles, the lack of cultural consciousness in Qilu martial arts, the emphasis on "physical" over "cultural" in Qilu martial arts cultural education, and the alienation of Qilu martial arts cultural dissemination and industrial development. From the perspective of cultural confidence, it is proposed to explore the cultural value of Qilu martial arts, extract the spiritual identity of Qilu martial arts culture, enrich the essential connotation of Qilu martial arts culture, innovate the content and form of Qilu martial arts cultural education, strengthen the protection of traditional martial arts inheritors, achieve the digital transformation of Qilu martial arts cultural heritage, promote the integration of martial arts industry and multiple industries, enhance the identity and appeal of Qilu martial arts culture, and other strategies, aiming to better inherit and innovate the development of Qilu martial arts culture, and enhance the cultural soft power of Shandong Province.

Keqiang Su, Sumei Hu. Research on the Development Challenges and Countermeasures of Qilu Martial Arts Culture from the Perspective of Cultural Confidence. Frontiers in Sport Research (2025), Vol. 7, Issue 4: 75-81. https://doi.org/10.25236/FSR.2025.070412.

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