Academic Journal of Business & Management, 2020, 2(4); doi: 10.25236/AJBM.2020.020414.
Yikun Huang1, Xiaoyu Du2
1. Tsinghua University, Beijing, 100084, China
2. Sun Yat-Sen University, Guangzhou, Guangdong Province, 510275, China
Influence of investors’ attention on stock performance is a topic that evokes scholars interest for long. However, measurement of investors’ attention is rare so that studies using direct measure are not quite popular in previous researches. Our study analyzes how investors’ attention influences the stock's return rate and the volatility using the Baidu Searching Index. We select 20 stocks, from real state industry, with different total share capital, and we found the significant positive influence form investor attention to stock's return rate and the volatility rate. Moreover, small companies are more sensitive to the change of investor attention no matter on investment return or on price change range.
Investor attention, Investment return, Stock size, Baidu index
Yikun Huang, Xiaoyu Du. The Influence of Investor Attention on Stock Price Performance: an Emperical Study on Real Estate Cooperations. Academic Journal of Business & Management (2020) Vol. 2, Issue 4: 113-120. https://doi.org/10.25236/AJBM.2020.020414.
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