Academic Journal of Business & Management, 2026, 8(2); doi: 10.25236/AJBM.2026.080208.
Jingyu Sun1, Xin Song2
1Business School, University of Shanghai for Science and Technology, Shanghai, China
2Business School, University of Shanghai for Science and Technology, Shanghai, China
This article examines LemonBox, an emerging subscription-based health brand, and explores the enterprise strategy and risk management challenges it faces in the context of the "Healthy China 2030" initiative. By conducting questionnaire surveys with both potential and existing consumers, this study validates the effectiveness of LemonBox’s strategy from the perspective of user perception and behavior, while also identifying associated risks. The research finds that LemonBox successfully expanded the market by relying on a questionnaire and algorithm-driven personalized subscription model, establishing a scientific, convenient, and professional user perception, which confirms the effectiveness of its blue ocean strategy. However, this model also simultaneously raises user concerns regarding price sensitivity, effect trust, and data privacy, and transforms into systemic risks such as operations, compliance, and finance. Finally, based on the data-driven analysis results, this article proposes corresponding strategic suggestions, providing practical references for the strategic decisions and risk management of similar health brands.
Subscription-based Health Brand; Corporate Strategy; Risk Management; Personalized Nutrition; LemonBox
Jingyu Sun, Xin Song. Analysis of Subscription-based Health Brands Based on Corporate Strategy and Risk Management--A Case Study of LemonBox. Academic Journal of Business & Management (2026), Vol. 8, Issue 2: 58-64. https://doi.org/10.25236/AJBM.2026.080208.
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