Academic Journal of Business & Management, 2026, 8(2); doi: 10.25236/AJBM.2026.080213.
Kefan Yu
College of Economics and Management, Nanjing Forestry University, Nanjing, China
With the ever-increasing competition in the sports and leisure industry, the asset-light operating model is becoming the popular route for sports apparel companies to improve competitiveness. lululemon is the gold standard brand in the premium sportswear market, and can continue to grow by focusing primarily on core activities and minimizing resources. In this paper, we take lululemon as the subject and investigate the reasons and strategies of its asset-light operation and explore its financial performance in four aspects, i.e., profitability, solvency, operational capacity, and growth capacity, based on financial statements, problems and optimization strategies, providing practical insights for enterprise transformation in the industry.
Asset-light operating model; Financial performance; lululemon
Kefan Yu. Financial Performance Analysis and Optimization of lululemon under the Asset-Light Operating Model. Academic Journal of Business & Management (2026), Vol. 8, Issue 2: 99-105. https://doi.org/10.25236/AJBM.2026.080213.
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